Last Updated: 2025-06-10
At {{company}}, we are committed to protecting your privacy and safeguarding your personal information. As a trusted global footwear brand dedicated to crafting exceptional shoes and delivering outstanding service, we understand that your trust hinges on how we handle your data. This Privacy Policy outlines how we collect, use, share, and protect your personal information when you engage with our products, services, and digital platforms—including our website ({{domains}}), mobile apps, social media channels, retail stores, and customer support interactions. By using our services, you consent to the practices described in this policy.
1. Information We Collect
We gather personal information in connection with your interactions with {{company}}, including:
a. Directly from You
- Account Registration: When you create an account (online or in-store), we collect your name, email address, phone number, mailing address, and password (or authentication details).
- Purchases & Orders: To process orders (via our website, third-party platforms like Amazon/Zalando, or in-store), we collect payment details (e.g., credit/debit card info, PayPal), billing/shipping addresses, and order history.
- Customer Support: During inquiries (via chat, email, phone, or in-store), we may collect your contact information, order details, and a description of your issue to assist you effectively.
- Personalized Services: For tailored recommendations, styling advice, or custom orders (e.g., adjusting heel height via our AI tool), we may ask for preferences (e.g., shoe size, style preferences, occasion needs) and body measurements.
- Loyalty Programs: If you join our loyalty program, we collect additional details (e.g., purchase frequency, reward preferences) to personalize offers.
b. Automatically from Your Devices
- Website/App Activity: We use cookies, pixels, and similar technologies to collect device information (IP address, browser type, OS), browsing behavior (pages visited, time spent), and interaction data (clicks, cart additions).
- Location Data: With your consent, we may access your device’s location to tailor product recommendations (e.g., suggesting weather-appropriate footwear) or optimize delivery routes.
c. From Third Parties
- Payment Processors: We receive transaction details from payment gateways (e.g., Stripe, PayPal) to confirm orders.
- Retail Partners: For in-store purchases made via our retail partners, we may receive anonymized transaction data to track sales trends.
- Social Media: If you interact with us via social media (e.g., liking posts, entering contests), we may collect public profile data (e.g., username, profile picture) based on your privacy settings.
2. How We Use Your Information
We use your personal information to deliver our products and services and enhance your experience with {{company}}:
- Order Fulfillment: Process payments, ship products, and manage returns/exchanges.
- Personalization: Recommend products (e.g., “You loved our ballet pumps—try our new wedge collection!”), customize styling advice, and tailor marketing communications.
- Customer Support: Resolve inquiries, track order status, and improve our support services.
- Security & Fraud Prevention: Protect against unauthorized transactions, identity theft, or fraudulent activities.
- Business Operations: Analyze sales trends, customer preferences, and market demand to develop new products (e.g., our eco-friendly line) and optimize our supply chain.
- Marketing & Communications: Send promotional emails, SMS, or push notifications about sales, new arrivals, or events (you may opt out at any time).
3. Sharing Your Information
We are cautious about sharing your personal information and only do so in limited circumstances:
- Service Providers: We may share data with trusted third parties (e.g., logistics companies for shipping, payment processors, IT vendors for system maintenance) who assist in operating our business. These partners are contractually obligated to keep your data confidential and use it only for the purposes we specify.
- Legal Requirements: We may disclose information if required by law (e.g., responding to a court order, tax authority, or regulatory inquiry) or to protect our rights, property, or safety (e.g., investigating fraud or intellectual property infringement).
- Corporate Transactions: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity, subject to their privacy policy (we will notify you in advance).
4. Data Security
Protecting your data is a top priority. We implement industry-standard security measures to safeguard your information from unauthorized access, disclosure, or alteration:
- Encryption: Sensitive data (e.g., payment details) is encrypted using SSL/TLS technology during transmission and storage.
- Access Controls: Only authorized personnel with secure login credentials can access your data, and we restrict internal access to what is necessary for their roles.
- Regular Audits: We conduct periodic security audits and penetration testing to identify and address vulnerabilities.
- Data Retention: We retain your information only as long as needed to fulfill the purposes outlined in this policy (e.g., order records are kept for 7 years for tax compliance; inactive accounts may be deleted after 12 months of no activity).
5. Your Rights
Depending on your jurisdiction, you may have the following rights regarding your personal information:
- Access & Correction: Request a copy of your data or correct inaccuracies.
- Deletion: Ask us to delete your data (where legally permissible).
- Opt-Out: Withdraw consent for marketing communications (unsubscribe via links in emails or contact us at {{email}}).
- Data Portability: Receive your data in a structured, machine-readable format (where applicable).
To exercise these rights, please contact our Data Protection Officer (DPO) at {{email}} with proof of identity.
6. International Data Transfers
If you are located outside the country where our main headquarters are based, your data may be transferred across borders. We ensure such transfers comply with applicable laws (e.g., EU Standard Contractual Clauses, SCCs) and maintain adequate safeguards to protect your data.
7. Policy Updates
We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will notify you via email or a prominent notice on our website at least 30 days before the changes take effect.
8.Payment Processing
We use PayPal as our payment gateway to handle credit card, debit card, and other online transactions. All payment information you enter at checkout is processed and stored through PayPal’s secure, encrypted services to safeguard your data privacy and security.
For detailed information on how PayPal collects, uses, and protects your personal data, please see the PayPal Privacy Statement.
9. Contact Us
If you have questions or concerns about this policy or our data practices, please contact our DPO:
- Email: {{email}}
- Mailing Address: {{address}}
- Phone: {{telephone}}
At {{company}}, your privacy is not just a policy—it’s a promise. We strive to earn and maintain your trust by handling your information with integrity, transparency, and care.